SaaS product design built around activation and retention.
End-to-end SaaS UX and UI design — onboarding, core workflows, settings, billing, and admin — designed to get users to value fast and keep them there.
In SaaS, design is a growth lever. Every extra step costs you activation, retention, and expansion.
I design B2B and B2C SaaS products end to end: the onboarding that gets a new account to its first win, the core workflows power users live in daily, and the unglamorous surfaces — permissions, billing, admin — that decide whether teams renew. Every decision is tied to a funnel metric.
The usual SaaS bottlenecks.
Users create an account, hit an empty state, and never come back.
The product handles simple cases and collapses under real-world complexity.
Years of shipped features and no system — inconsistent, bloated, hard to learn.
Nobody discovers the plan-limited features that justify the upgrade.
Guided setup, sensible defaults, and empty states that lead to a first win.
The screens your users live in — dense, fast, and learnable.
Navigation and hierarchy that scale as your feature set grows.
Multi-tenant, multi-role surfaces designed for real team structures.
Upgrade paths and paywalls that convert without feeling coercive.
A component library so your team ships consistently without me.
- Funnel auditMap the journey against your activation and retention data.
- Flows & IARestructure the paths that matter before touching visual design.
- UI designHigh-fidelity screens with every state — empty, loading, error, edge.
- Handoff & iterateSpecs, components, and support through build and post-launch.
Get from working product to product people recommend.
Senior design capacity without a full-time hire.
Modernize the UX and UI without losing the users you have.
A design partner who thinks in funnels, not just in frames.
The tools I design and build with, end to end.
SaaS products designed to convert and retain.
FinPay — unified invoicing & payments dashboard
Redesigned a fragmented back office into one clear operational view for finance teams.
MediCare — patient booking made effortless
A mobile experience that turned a 9-step booking flow into three taps, for all ages and abilities.
Shelfie — a storefront builder for small retailers
Simplified product listing and checkout so non-technical sellers could launch stores in an afternoon.
Research, user flows, information architecture, UI design for every state, and a design system — covering onboarding, core workflows, admin, and billing surfaces.
A focused module such as onboarding takes two to four weeks. A full product design engagement typically runs six to twelve weeks depending on scope.
Yes. I design within your system and extend it where needed, or build the foundations if you don't have one yet.
Yes — annotated specs, component documentation, and review during build so what ships matches what was designed.
Design SaaS that sticks.
Tell me which funnel step is leaking — I'll scope the design work that fixes it.